Crucial Trading is founded by David and Janet Green in London. Set up to exclusively produce and sell only natural material floorcovering and remain at the forefront of innovative design.

Crucial remains loyal to innovation and inspiring design with over 100 different floorcoverings in our collection including award-winning ranges such as Mississippi and Fabulous and materials including Sisool. Crucial Trading were the first to create this new blend of floorcovering in the UK, setting a new trend for the combination of tactile Sisal and soft Wool.