Lynn Carpet Centre is proud to be an authorised retail partner of Alternative Flooring, one of the UK’s most distinctive and design-led flooring brands. Known for their innovative use of natural fibres and sustainable materials, Alternative Flooring carpets combine style, texture and performance for modern homes.

Whether you’re looking for bold patterns, neutral textures or eco-friendly flooring solutions, Alternative Flooring offers collections that stand out for both quality and creativity.

Alternative Flooring is renowned for its extensive range of natural flooring, crafted from renewable materials including:

Sisal – durable, textured and ideal for high-traffic areas

Jute – soft, warm and perfect for relaxed living spaces

Seagrass – naturally resilient with subtle colour variation

Coir – robust coconut fibre with rustic character

These natural fibres bring warmth and individuality to interiors while offering excellent durability for everyday living.

Sustainable Modern Fibres – Anywhere Ca-rPET

For customers seeking a modern, eco-conscious alternative, Sustainable Innovation – the Anywhere Ca-rPET range is made using 100% recycled PET fibres, combining sustainability with everyday practicality. Designed to look like natural sisal, Ca-rPET offers enhanced stain resistance and versatility, making it suitable for almost any room in the home.

Wool Carpets

Alongside natural fibres, Alternative Flooring also manufactures luxury wool carpets made from high-quality British and blended wools. Wool carpets offer:

Natural insulation and warmth

Excellent durability and resilience

Breathability and comfort underfoot

A wide choice of colours, textures and patterns

Wool carpets from Alternative Flooring are ideal for bedrooms, lounges and stairs where comfort and longevity are key. 

Why Choose Alternative Flooring from Lynn Carpet Centre?

Local Alternative Flooring authorised retail partner in King’s Lynn

Expert advice on natural & sustainable flooring

Bespoke rugs, runners and stair options available

Professional fitting and free home measuring service

Visit our showroom to explore Alternative Flooring samples and textures in person.